> perhaps his careful research and artful gifts of persuasion might well be all for naught
Somewhere a while back, I read of a study that found that with many people, when presented with a compelling amount of logical and scientific information to prove a particular point, those people will refuse to change their views, and even become more convinced that their view is the correct one.
> How we view change - inevitable or not - is a key indicator.
I don't quite understand that statement, and am curious what effect people's view of change has.
Steve - The science seems to indicate that those who view change as an inevitable part of life tend to have views which are labeled progressive. These people also have a more positive world view, and are less fearful in general. And tdtz - this isn't my opinion. It's my best attempt to summarize a few scientific studies attempting to determine how we make decisions.
Personally, I find this whole area of research fascinating, and in time will change how we market anything - toothpaste, pantyhose, cars, political parties, etc.
